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Kerala has long been one of India’s most loved travel destinations, but in 2026, the state is taking a bold step to strengthen its position among domestic travelers. With Kerala Tourism launching multi-city roadshows across India , the focus is clear—attract summer travelers by showcasing immersive experiences, wellness tourism, destination weddings, and heritage trails. This strategic move is already shaping Kerala into the hottest summer destination for Indian travelers . A

Kovalam, once the crown jewel of Kerala’s coastline, is experiencing a strong revival backed by new tourism initiatives, upgraded infrastructure, and renewed focus on premium experiences. As travellers increasingly seek luxury escapes, wellness retreats, and scenic beach destinations, Kovalam tourism , Kerala beach destinations , and premium beach getaway  trends are aligning perfectly with the region’s transformation. Kovalam’s Lost Glory—And the New Plan to Bring It Back Fo