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Kovalam, once the crown jewel of Kerala’s coastline, is experiencing a strong revival backed by new tourism initiatives, upgraded infrastructure, and renewed focus on premium experiences. As travellers increasingly seek luxury escapes, wellness retreats, and scenic beach destinations, Kovalam tourism , Kerala beach destinations , and premium beach getaway  trends are aligning perfectly with the region’s transformation. Kovalam’s Lost Glory—And the New Plan to Bring It Back Fo