Why Bali’s International Tourism Is Booming in 2025 Despite a Dip in Domestic Travel

Bali continues to dominate the global travel map in 2025, attracting millions of international visitors even as domestic tourism within Indonesia shows signs of slowdown. This shift highlights changing travel preferences, improved global connectivity, and Bali’s strong appeal as a premium international destination. At Ishwa Holidays, we closely track global tourism trends to curate the best international travel experiences for our clients.

1. Strong International Demand Keeps Bali at the Top

Bali’s popularity among international travellers has surged in 2025, driven by increased arrivals from Australia, India, China, Europe, and the Middle East. Affordable airfares, visa-friendly policies, and Bali’s diverse offerings—from luxury resorts to cultural experiences—continue to attract global tourists.

At Ishwa Holidays, our Bali holiday packages are designed to match this rising demand, offering seamless itineraries, curated stays, and customized travel solutions.

2. Improved Air Connectivity and Global Access

One of the biggest drivers of Bali’s international tourism boom is enhanced air connectivity. More direct international flights and increased airline capacity have made Bali easily accessible from major global hubs. Meanwhile, reduced domestic flight frequencies within Indonesia have contributed to the dip in local tourism.

3. Domestic Travel Shift Within Indonesia

The decline in domestic tourism is largely due to Indonesians exploring alternative destinations within the country that are more affordable or less crowded. Rising travel costs and limited domestic flight options have also influenced local travel behaviour, even as foreign arrivals continue to rise.

4. Bali’s Global Brand Appeal Remains Unmatched

Bali has successfully positioned itself as a global lifestyle destination offering beaches, wellness retreats, spiritual tourism, adventure activities, and vibrant nightlife. Its strong international brand image ensures consistent global interest, especially among honeymooners, luxury travellers, and digital nomads.

5. Rise of Premium and Experience-Based Travel

International travellers visiting Bali in 2025 are spending more on curated experiences such as private villas, wellness retreats, immersive cultural tours, and sustainable tourism experiences. This trend benefits international tourism revenue even when local visitor numbers soften.

6. Government Initiatives and Sustainable Tourism Focus

The Indonesian government has introduced tourism levies and sustainability measures to manage over tourism while improving infrastructure and visitor experiences. These initiatives aim to attract quality international travellers rather than mass tourism.

7. What This Means for Travelers in 2025 and Beyond

For international travellers, Bali remains an excellent destination with improved services, premium offerings, and diverse experiences. Personalized itineraries and high-value travel experiences are becoming more important for tour operators and travel planners.

At Ishwa Holidays, we help travellers make the most of Bali’s evolving tourism landscape with tailor-made itineraries, competitive pricing, and expert destination planning.

Conclusion

Despite a slowdown in domestic travel, Bali’s international tourism boom in 2025 highlights its enduring global appeal and strategic tourism development. With strong air connectivity, premium travel experiences, and a focus on sustainability, Bali continues to shine as one of the world’s most sought-after destinations.

👉 Plan your Bali holiday with confidence through Ishwa Holidays, your trusted partner for international travel experiences.